Content marketing - groupwork

Digital marketing course continued again on Monday. I had checked course schedule and noticed that we have lertures by Pekka Tuominen from Digi people and our digital coach Faysal Hasan. I waited this Monday with joy because I am so interested about making a videos and photography.

FTS13 working

Pekka told us about what kind of video or advertisement is a perfect and why you have to make more and more videos. Videolibrary have to be up to date and they should add new material evenly and several times a week.

Here is little summary of Pekkas teaching. The contens of a video has to be interesting. Ihas to have humor and drama. Making a video is quite cheap. If you want to sell your video or advertisement ideas you have to publish your work. People have to find themeasy, not from behind the links. The work has to be on Youtube so it's visible to people.Videos should not be similiar, them can be different. When you record some kind of film you have to have the best quality. Good equipments ensures good quality. Video author must have the courage to throw himself. The best way is be a bold and distinctive. These were good remarks to people who want to make a video.

Faysal spoke of photography. First I thought that he was going to teach how you should take different photos. It would been nice to hear but he told about his own photography. Of course it was interesting to hear about it. He told a little bit about cameras and lenses. Faysal showed his portfolio and there were so many great pictures.

FTS13

Like you can see at theheadline our this week group work was about content marketing. We had to analyze 3 companies. Companies have to be in same kind of industry than our project company Digi People. We had to analyze their web-site, some and other possible content platforms. And at last we had to answer to couple of questions. 

Our group started to plan the task on Monday. We wanted to make a film again. I think that we figure out quite soon what are we going to do. Our chosen to companies are Digi People of course and also Superclick and oneminstory. Those all are video producers. They make videos to different people and companies. We had again so fun with our team FTS13. This time I was behind the camera. It was a nice variation. But I think it's funnier to be in front of camera ;)

Here is again our new output. Hope you like it.

On Wednesday we didn't have a  normal day at school. We had "Net work to get work" event at Laurea Leppävaara. We all have to participate in two different lectures. First lecture was about itself branding. It was quite ok. Not so much new information, but repetition is the mother of learning ;) ! Second lecture was about one business woman who told just about her work life. It was nice to hear but it was not so interesting.

We shared likes to people!

-Nelli