Hello! I will tell you again what we have done this week. Our group did not make any presentations or a videos because this week we didn't have any big group tasks. That's because we had a test on Thursday. I think my test went well, I hope.
But back to start of the week. On Monday we had a lecture by Ilpo Kärkkäinen. He is DJ and he makes electronic music. But he didn't come to tell us about music, he came to tell about blogging. He has an own blog called resoundsound. He has blogged about five years. Here is a little summary from Ilpos lecture about blogging.
Blogging is a powerful learning tool. You can learn focus and creativity from blogging. Those are important things. Also you can discover big new points and ideas. Also remember if you don't want to write publicly you can write only for yourself.
Blogging can become a solid business. When you write a blog, you have to know that it takes time. But you have many ways to do your own blog. You have many ways to earn money. You can write freely and sell products. Blogging connects you to people and opportunities. Connecting to people is important and also brings new opportunities. Don't try to be perfect you have to only show that you are a real. Make it easy to contact you. These days people want to do everything as easy as possible.
This week we made little task to Ilpo. We had to explore his blog and give him positive and constructive feedback.
The week is almost over again. This week we had many interesting lectures. We had also guest lectures Terhi Aho From Tulos and Joanna Purosto. Joanna was from MMAliitto and she spoke us about MMA and her own work life. She pressured us to network much. It was nice to hear lectures like these. We also get the change to join that union free and of course i did it. Terhi aho spoke about search engines and content marketing. She told global search engines market shares. Google was by far the winner next was Baidu but it had only 17% while google had 69%. Here you can see a picture of the diagram.
Search Engine optimization involves three parts. Those are content, technology and links. For Example if you want that someone can find your website or blog you have to link your address to everywhere. When Google can find it on many places and someone search something what affiliate it, Google recommend it on first page.
Google wants to be your personal assistant. That was a point of this week.
Group work of week was to use Hubspot marketing grader. Hubspot is an inbound marketing software platform that helps companies attract visitors, convert leads and close customers. We need to make a presentation of Digipeople and two competitors, also their Hubspot results. We made an animation. Here you can watch our presentation.
On Thursday we had two lectures from Ilkka Kurkela and Bishnu Rana. Bishnus presentation was about lead nurturing. Second lecture was Ilkkas and it was amazing because he made it with Periscope so everyone outside the lecture was able to watch it on webstream.
We also got a task for blog post. We needed to choose five blogs from our course and read them. Then we needed to mention them here and write a blog about what they have learned or did they have good points or ideas on their blog. And also give positive and constructive feedbags of those blogs. So here is five blogs I've chosen.
http://digibusinessworld.blogspot.fi/
This is Johannas blog. Her blogs appearance is nice and clear. I think her blog posts are short but contain much facts. Maybe she could write more in detail. She has nice pictures on posts. Johannas blog is also advanced much during the first weeks. She told Faysals lecture taught to her much about taking pictures and editing.
http://niinahavilehto.wix.com/niinahavilehto
Next one was Ninas blog. Her blogs front page was so visual but it takes a while to find her blog texts. She is writes lot of and interesting texts. Her blog is so visual and she is posting nice pictures. I liked much her post of different cultures.
http://diggingdigibusiness.blogspot.fi/
Then I read Annas blog which appearance is clear and harmonic. She had lot of pictures of different topics, I liked it! She can also write in an interesting way. But one think I was wondering is why does she have only five blog post?
http://digitalbusinessblogg.blogspot.fi/
Lasses blog is simple and clear. Easy to read. His texts are short but tight. Maybe I was hoping for more pictures. His cultural bag is made with visual appearance.
https://blahdigiblahblah.wordpress.com/
Last but not least is Teemus blog. His blogs name is funny:D! His has wrote soooooo much! Hi is so good writer and his text are educational. He could use more pictures,a lot more. It would make his blog more interesting. His cultural bag was awesome, I liked pics of it. He told extensively about Nordic business forum. He watched NBF on live stream.
Yay! This post is so short but I have good explanation for it. On this week we had a autumn holiday. The hole week. So we haven't had school or any tasks or projects. Because our group got ready on last weeks group project. It is good that sometimes we can take it easy. Then it is nice to continued school again.
I didn't have a plans for this week. I loved it when i had so much time. I was out a lot with my dog and met my friends and family. Of course I did some school stuff from other course.
I decided to take an extra course of content marketing to this fall. I don't know but it feels a bit hard and stressful to me. I struggle all the time should I quit it. We will see it.
It was nice to be on holiday but I like so much to do videos with my group. So I am waiting next school day when we can start plan new video :) ! By the way I haven't mentioned our teams Twitter account which is FTS13laurea. Feel free to follow us ! :D
Digital marketing course continued again on Monday. I had checked course schedule and noticed that we have lertures by Pekka Tuominen from Digi people and our digital coach Faysal Hasan. I waited this Monday with joy because I am so interested about making a videos and photography.
FTS13 working
Pekka told us about what kind of video or advertisement is a perfect and why you have to make more and more videos. Videolibrary have to be up to date and they should add new material evenly and several times a week.
Here is little summary of Pekkas teaching. The contens of a video has to be interesting. Ihas to have humor and drama. Making a video is quite cheap. If you want to sell your video or advertisement ideas you have to publish your work. People have to find themeasy, not from behind the links. The work has to be on Youtube so it's visible to people.Videos should not be similiar, them can be different. When you record some kind of film you have to have the best quality. Good equipments ensures good quality. Video author must have the courage to throw himself. The best way is be a bold and distinctive. These were good remarks to people who want to make a video.
Faysal spoke of photography. First I thought that he was going to teach how you should take different photos. It would been nice to hear but he told about his own photography. Of course it was interesting to hear about it. He told a little bit about cameras and lenses. Faysal showed his portfolio and there were so many great pictures.
FTS13
Like you can see at theheadline our this week group work was about content marketing. We had to analyze 3 companies. Companies have to be in same kind of industry than our project company Digi People. We had to analyze their web-site, some and other possible content platforms. And at last we had to answer to couple of questions.
Our group started to plan the task on Monday. We wanted to make a film again. I think that we figure out quite soon what are we going to do. Our chosen to companies are Digi People of course and also Superclick and oneminstory. Those all are video producers. They make videos to different people and companies. We had again so fun with our team FTS13. This time I was behind the camera. It was a nice variation. But I think it's funnier to be in front of camera ;)
Here is again our new output. Hope you like it.
On Wednesday we didn't have a normal day at school. We had "Net work to get work" event at Laurea Leppävaara. We all have to participate in two different lectures. First lecture was about itself branding. It was quite ok. Not so much new information, but repetition is the mother of learning ;) ! Second lecture was about one business woman who told just about her work life. It was nice to hear but it was not so interesting.
Monday started with companies presentations about their companies. Our group knew that our company would be Digi People Oy. We heard many other interesting presentations from different companies. There were representatives of lacy box, urakkamaailma.fi, seniori365, celectus etc. Pekka Tuominen is Digi People Oy's CEO. He was presented to us and he is like project manager to our group. Last post i told that i am so excited because our group got Digi People Oy to our company.
Pekka Tuominen from Digi Peoples pic: Faysal Hasan
Digi People Studio is a company that makes promotional videos to other companies for their products. DPS is the best company which we can get. Our group love to make videos and even so it takes so much time we want to do it. That's why it's so brilliant that we get company like that because now we are going to learn more about planning videos and how to make them.
After Mondays lecture our group and other group met Pekka Tuominen in Ulappa meeting room. Pekka told us what we are going to do in this spring with him.At first we have to choose between three companies that which one we would like to make promotional video. After that we send our plan to Pekka and then he chooses one company of those three. Then we make a synopsis to that company and then we hope that our advertisement go through. The best thing about that is if our plan is good and our decided company approves it, it may be implemented in the correct advertisement. We are doing to do our best and hope it is enough.
A road trip
On Tuesday we did all our tasks and then we thought about what we are going to do on Wednesday. So FTS13 left for a road trip to Porvoo. We drove to Porvoo and we visited in brungerg, that is the candy factory. We also visited in Peten koiratarvike shop. It is good for the team spirit to do the someting liberating.
Thursday
On Thursday we had a short day at school. Only two hours. At the first hour we had guest lecturer Jyri Rasinmäki from Vapamedia. His lecture was about problem solving. His style to speak was inspirational and so interesting. He had so much good points. One of good points was; Intuition= knowledge + reaction + social intelligence. You can find a picture under.
After Jyris lecture about problem solving we had short presentations on every groups companies and what we have to do in the future. Surprise that our team made a video again. It was only about 2min but we liked it. Here you can see it.
