Can't believe this! Digital marketing course is over! I am sad and happy at the same time. I have learned so much new and developing things. I have gotten very inspired from this course. I am going to miss our team meetings and making videos. But life goes on. I am so thankful to our teachers Ilkka and Anna. They developed amazing course and gave me a change to join to this fantastic course! But the biggest thanks goes to my group, love ya!
At the beginning of the course
I have had amazing fall with inspiring lectures and fantastic guest lecturers. Things what we have learned in this course are personal branding, communication and cultural skills, digital sales, content marketing and social media, website essentials, law issues, cloud computing and other various themes and tools for digital business. But biggest one what I have learned is blogging. At first I was like oh my god, no blogging. But now I am in love of blogging. But I am not sure will I continue blogging some day. And second topic is video making and editing. That's amazing because I have never ever thought about making videos before this course. And now I think that I'm going to miss this. But you never know, maybe you will see more videos in the future from me.
We got certificates
This week we started with workshop. I was sick so I wasn't there but our other group members were there. They had to pitch our presentation to our teachers and they got feedback. Also they filled questionnaire of digital marketing course. On Tuesday we went through our presentation video and mixed it a little bit. We were so excited of our video like always. :D I made our own parts of Emotion Tracker video with Camilla.
Filming the video
We were so quick this time with the video so we had a day off on Wednesday, yay!
It is so funny because last few times it took much much more longer. Maybe we have learned much about editing and filming and that's why we were ready so fast.
Then came the day that we have been waiting so long. FINAL PRESENTATIONS! I don't know why but I wasn't nervous at all. Our group came to school early and we checked that our videos and voices were okay. Everything was perfect. Ilkka started ceremony with speech and we raised a toast. Then it was our turn. Although we made a sound check and all our video froze... not funny. Fortunately we got it to work quickly and let it play. We saw other groups presentations also and there were two other videos. They were good also.
Wow! Our final videos were awesome. I am so proud of FTS13 <3 Here you can see our final presentation video and short video presentation of course.
I think most of you know what Periscope is. Ilkka filmed our whole ceremony to Periscope. We got over 500 viewer in our broadcast.
I am going to miss my group FTS13. But I know we will do more tasks together and hopefully videos. Now I want to thank you all and say goodbye. This blogs story will end now. Merry Christmas to everyone!
I think this is almost last the blog post from me. Because the digital marketing course is almost over and we are going to Christmas holiday. We have about a month long holiday. I'm in love! I'm a Christmas person and I love to do everything affiliate to Christmas. But my topic wasn't Christmas in this post. I'll tell you about my week again.
At this week on Monday we had lectures from Mika Aittamäki, Niklas Litmala and Ilkka Kurkela.
Mika Aittamäki the CEO of Celectus Oy. His lecture topic was about selling. He told us what selling is like today and how you can be good salesman in online or face2face. Digitalization is cutting down the need of employees on certain jobs but at the same time increasing number of jobs in digital world.
Niklas Litmala is also from Celectus and he was telling about Leijona Academy. Niklas invited us join to Leijona Academy if we are interesting about selling.
Ilkka is familiar to you if you have read this blog before. Ilkkas lectures are always really really fantastic and inspiring. Ilkka told us about a digital humanism. Aristoteles three think Pathos, Logos and Ethos was one topic in lecture. Pathos is emotional, Logos is ethical appeal and ethos is rational. These were new things for me and first I was confused why he is telling us some history stuff. Ilkka also told us how people should use just five minutes two times in a day just thinking own goals and future. It is just ten minutes from day and if you use it you have 95% of your potential activated.
We had a second and also the last exam of this course at this week. It was so more different than the first one. Now we had to make essays to every question. I'm not good in making an essay and i'm a little bit scared to get feed back from exam. But we will see. Other days of this week we had make our last video. It is so plaintive because we watch all our videos and clips what we had recorded in this fall. We found many clips what we didn't remember. Everything fun will end some day. :(
Oh yeah! It was my Birthday yesterday. Whole FTS13 was partied with me :)
Wuhuu! This school week started far from home. Because we were in Stockholm in a student cruise. Almost the entire FTS13 was there but Tanja was not. We went to the cruise on Saturday and came back on Tuesday. We had so much fun and we met many new people. That's why I didn't join a Mondays lecture.
On Monday there was a guest lecturer named Katja Järveläinen from Gapps Oy. Katjas topic was cloud technology and leadership. Like you know I wasn't in the lecture but here is a picture of Katja and our teacher Ilkka from Monday.
This course is almost over and we have so much to do. That's why we didn't have any week task on this week. But our group had to plan our final video to the final presentations ceremony. We have so many good and fantastic ideas. Can't wait to present it! :)
On Thursday we had a lecture by Arman Nuri. His lecture topic was content marketing and I learned again more about familiar topic. I liked his way to present and it was nice to listen him. The biggest thought that sticked to my brain was Coca Cola drinkable advertising. If you don't know about it you should google it. ;)
We also had time again to teach other groups. Finally we got to show our video about how to make a video. We made that video at the beginning of this course. It was a little bit different compared to what kind of video we would make today :D The video is below if you don't remember it.
Can't remember but I am not sure did I tell you about Emotion Tracker. But now I will tell you the whole story.At the beginning of course we made the project with Digi People. But then they didn't had more tasks for us, so we met Camilla Tuominen from Emotion Tracker. She is start-up entrepreneur and she was so exited to make a project with us.
She gave us many different options and we just had to choose one. We chose two tasks which were campaign plan and searching the most used hashtags on feelings. I think and believe that we invented so amazing stuff. Maybe someday you will hear about that. :P
But back to Monday now. Camilla came to give us a lecture. I just knew it was going to be amazing! Camillas personality is so great. She is woman full of energy. :D Her lecture topic was emotions.
People have many different emotions. And sometimes it is hard to express feelings.First you have to know your own feelings and then you can feel other peoples feelings. That was a good point! She had three parts in her lecture; why, what and how. Now I will open them to you.
Why?
Emotional impact on own values, learning and experiences.
You should just be yourself with your own emotions in work life.
Don't flatter!
Future is unknown.
Live with your passion
Do what is important to you
What?
Emotions are energy and information
Write down your feelings
Your fear will reduce
Positive things get stronger
How?
No judgement, just curiosity
Confront your feelings
tell them and say welcome to feelings
Camilla is also so an artist, she drew very nicely and she made her notes with drawings. As you can see on pictures.
Next guest lecturer was Jaakko Alasaarela from ZEF solutions. He was one of the best guest lecturers that I have met. His way of telling stories was so inspiring. Jaakko told about his work and stories about what has happened in ZED solutions. He also told about dreams and three different life values.
People should write down their own dreams and think them every day. Too large dreams will finally get smaller so you got to have the right persons in your life to fulfill those dreams.
What are your personal reasons? What is your goal? What you want? What it is?
1. Love
Everybody wants to be loved
If you don't get respect from others, you will be scared
2. Passion
Let's do everything right now
We are here to change the world
What ever the situation is, don't give up
3. Courage
Don't be afraid
Everything is going to change
encourage yourself
''It does not matter what comes against, I can do it!''
On Thursdaywe had two lectures by our digi coach Jabed and Bui. Jabed talked about SEO, Search Engine Optimization. This subject was familiar to me but he told much more and interesting things about it. It was really good!
Buis lecture was about fresh desk. Subject was nice and interesting.
To end I show to you our a new video. We made a video as our week task what was about Thesis. I'm sorry but it is in Finnish.
Finally came the week when we are going to learn law issues. I like law issues much and I am so interested about it. Marjaana Marmo is our teacher. I was a little bit disapointed on Monday, when I noticed that our lecture was in English. Of course it is in English because this course is in English. But no, it wasn't a good thing. Everybody knew how difficult law issues are in Finnish. And how difficult they are in English? From the start, I didn't get anything out of Mondays lecture. And that is sad, no can do.
Fortunately somebody was clever and said that we can do our week tasks in Finnish. It was so much easier made tasks like this in Finnish. On Tuesday we started to do our group tasks. We had three papers of law tasks but two of them was in Finnish:D Nice! I don't know what should I share to you about the tasks. We got many different law tasks and we needed to tell is it right or wrong and how it should go on. Next I show one of our task and tell the answer to it.
Company called Survival Oy which is organizing adventure tours in the islands of Nauvo bought a new motorboat from a boat show in January. When the tour operation was started again after the winter, the company responsible for the tour went to inspect the islands with the new boat mentioned above. Shortly after the departure from the beach, they found out that the control system of the boat didn't work as desired. The tour executives try to get back to the beach but because of the control fault the boat was drifted to beach stones and suffered extensive damage. Survival Oy immediately informed about the control fault and it is implications to the company that sold the boat. However, the company representative said that the company was not responsible for the malfunction because the boat was sold in January and now it was already May. Survival Oy representatives are terrified because of the adventure tours was subscribed to more than one group but before the boat steering condition is fixed they basically can't arrange tours at all. Tell and explain does the Survival oy have the right to demand any penalties from the boat dealer company. And after that we need to search the answer to this law issue. Here is our answer. By law, the buyer must do an after check on the goods as soon as possible after the release when circumstances permit. In this case, the boats steering fault could not have been checked before the end of the winter, so the boat was inspected by the time required by law. And therefore Survival oy is entitled to demand penalties due to the fault. What do you think? Would you have gotten the right answer? Law issues are difficult and you have to be sharp on lessons and study hard to learn them.
On Thursday we went through the correct answers with our teacher. At the same time one group was drawn to make a presentation. Weird but this time it was not FTS13.... :D Thursdays lecture taught me much more than Mondays because it was in Finnish. I hope we would have more lectures about law issues. I hope that on next weeks tasks we will get to make a video. It is our cup of tea to make videos. -Nelli
I had expected this week for a long time. Because we went to Digi people studio. Pekka the owner of Digi people had invited us to visit their studio. At the studio Pekka introduced us to their workplace, sound studio and shooting studio. It was amazing to see those places in real life. Sometimes I think it would be nice to work with video making and advertisement. We filmed some material to our team document, which we are going to show at final presentations. We also met Pekkas wife Camilla Tuominen. She has a firm named Emotion tracker. She gave us new task options and we have to choose one of those. It is nice to get new tasks because we don't do anything for Digi people anymore. That's so sad, I was waiting so much for example feedback of our synopsis. but no can do!
Lectures of the week
Like the headline tells we had a confidential task. Hanna Sirama is an entrepreneur and she told about her new idea. Because it is new and not ready yet, I can't tell you more about it. But this task was really nice and interesting.
We also had lecture by Sofia Auranen. She is Laurea alumni and she came to told us about her different jobs. She works at Parker Hannifin. Here is some points what she told.
Learn new things for the joy of it.
This is important and everyone should think about it.
Plan and execute surveys.
Everyone should make surveys because it teaches new things and help you for future.
Last lecturer was on Thursday and our guest lecture of the day was Arto Kuuluvainen from M3Research. He told us about sport branding. This topic wasn't interesting to me. Of course he had a very good lecture and all but I didn't feel at it help me that much.
For the end I will share the new video of FTS13. The video was part of our weekly task.Those dogs are our own and it was really fun to make a video like this. This video will make everyone happy :)
Hello! I will tell you again what we have done this week. Our group did not make any presentations or a videos because this week we didn't have any big group tasks. That's because we had a test on Thursday. I think my test went well, I hope.
But back to start of the week. On Monday we had a lecture by Ilpo Kärkkäinen. He is DJ and he makes electronic music. But he didn't come to tell us about music, he came to tell about blogging. He has an own blog called resoundsound. He has blogged about five years. Here is a little summary from Ilpos lecture about blogging.
Blogging is a powerful learning tool. You can learn focus and creativity from blogging. Those are important things. Also you can discover big new points and ideas. Also remember if you don't want to write publicly you can write only for yourself.
Blogging can become a solid business. When you write a blog, you have to know that it takes time. But you have many ways to do your own blog. You have many ways to earn money. You can write freely and sell products. Blogging connects you to people and opportunities. Connecting to people is important and also brings new opportunities. Don't try to be perfect you have to only show that you are a real. Make it easy to contact you. These days people want to do everything as easy as possible.
This week we made little task to Ilpo. We had to explore his blog and give him positive and constructive feedback.
The week is almost over again. This week we had many interesting lectures. We had also guest lectures Terhi Aho From Tulos and Joanna Purosto. Joanna was from MMAliitto and she spoke us about MMA and her own work life. She pressured us to network much. It was nice to hear lectures like these. We also get the change to join that union free and of course i did it. Terhi aho spoke about search engines and content marketing. She told global search engines market shares. Google was by far the winner next was Baidu but it had only 17% while google had 69%. Here you can see a picture of the diagram.
Search Engine optimization involves three parts. Those are content, technology and links. For Example if you want that someone can find your website or blog you have to link your address to everywhere. When Google can find it on many places and someone search something what affiliate it, Google recommend it on first page.
Google wants to be your personal assistant. That was a point of this week.
Group work of week was to use Hubspot marketing grader. Hubspot is an inbound marketing software platform that helps companies attract visitors, convert leads and close customers. We need to make a presentation of Digipeople and two competitors, also their Hubspot results. We made an animation. Here you can watch our presentation.
On Thursday we had two lectures from Ilkka Kurkela and Bishnu Rana. Bishnus presentation was about lead nurturing. Second lecture was Ilkkas and it was amazing because he made it with Periscope so everyone outside the lecture was able to watch it on webstream.
We also got a task for blog post. We needed to choose five blogs from our course and read them. Then we needed to mention them here and write a blog about what they have learned or did they have good points or ideas on their blog. And also give positive and constructive feedbags of those blogs. So here is five blogs I've chosen.
http://digibusinessworld.blogspot.fi/
This is Johannas blog. Her blogs appearance is nice and clear. I think her blog posts are short but contain much facts. Maybe she could write more in detail. She has nice pictures on posts. Johannas blog is also advanced much during the first weeks. She told Faysals lecture taught to her much about taking pictures and editing.
http://niinahavilehto.wix.com/niinahavilehto
Next one was Ninas blog. Her blogs front page was so visual but it takes a while to find her blog texts. She is writes lot of and interesting texts. Her blog is so visual and she is posting nice pictures. I liked much her post of different cultures.
http://diggingdigibusiness.blogspot.fi/
Then I read Annas blog which appearance is clear and harmonic. She had lot of pictures of different topics, I liked it! She can also write in an interesting way. But one think I was wondering is why does she have only five blog post?
http://digitalbusinessblogg.blogspot.fi/
Lasses blog is simple and clear. Easy to read. His texts are short but tight. Maybe I was hoping for more pictures. His cultural bag is made with visual appearance.
https://blahdigiblahblah.wordpress.com/
Last but not least is Teemus blog. His blogs name is funny:D! His has wrote soooooo much! Hi is so good writer and his text are educational. He could use more pictures,a lot more. It would make his blog more interesting. His cultural bag was awesome, I liked pics of it. He told extensively about Nordic business forum. He watched NBF on live stream.
Yay! This post is so short but I have good explanation for it. On this week we had a autumn holiday. The hole week. So we haven't had school or any tasks or projects. Because our group got ready on last weeks group project. It is good that sometimes we can take it easy. Then it is nice to continued school again.
I didn't have a plans for this week. I loved it when i had so much time. I was out a lot with my dog and met my friends and family. Of course I did some school stuff from other course.
I decided to take an extra course of content marketing to this fall. I don't know but it feels a bit hard and stressful to me. I struggle all the time should I quit it. We will see it.
It was nice to be on holiday but I like so much to do videos with my group. So I am waiting next school day when we can start plan new video :) ! By the way I haven't mentioned our teams Twitter account which is FTS13laurea. Feel free to follow us ! :D
Digital marketing course continued again on Monday. I had checked course schedule and noticed that we have lertures by Pekka Tuominen from Digi people and our digital coach Faysal Hasan. I waited this Monday with joy because I am so interested about making a videos and photography.
FTS13 working
Pekka told us about what kind of video or advertisement is a perfect and why you have to make more and more videos. Videolibrary have to be up to date and they should add new material evenly and several times a week.
Here is little summary of Pekkas teaching. The contens of a video has to be interesting. Ihas to have humor and drama. Making a video is quite cheap. If you want to sell your video or advertisement ideas you have to publish your work. People have to find themeasy, not from behind the links. The work has to be on Youtube so it's visible to people.Videos should not be similiar, them can be different. When you record some kind of film you have to have the best quality. Good equipments ensures good quality. Video author must have the courage to throw himself. The best way is be a bold and distinctive. These were good remarks to people who want to make a video.
Faysal spoke of photography. First I thought that he was going to teach how you should take different photos. It would been nice to hear but he told about his own photography. Of course it was interesting to hear about it. He told a little bit about cameras and lenses. Faysal showed his portfolio and there were so many great pictures.
FTS13
Like you can see at theheadline our this week group work was about content marketing. We had to analyze 3 companies. Companies have to be in same kind of industry than our project company Digi People. We had to analyze their web-site, some and other possible content platforms. And at last we had to answer to couple of questions.
Our group started to plan the task on Monday. We wanted to make a film again. I think that we figure out quite soon what are we going to do. Our chosen to companies are Digi People of course and also Superclick and oneminstory. Those all are video producers. They make videos to different people and companies. We had again so fun with our team FTS13. This time I was behind the camera. It was a nice variation. But I think it's funnier to be in front of camera ;)
Here is again our new output. Hope you like it.
On Wednesday we didn't have a normal day at school. We had "Net work to get work" event at Laurea Leppävaara. We all have to participate in two different lectures. First lecture was about itself branding. It was quite ok. Not so much new information, but repetition is the mother of learning ;) ! Second lecture was about one business woman who told just about her work life. It was nice to hear but it was not so interesting.
Monday started with companies presentations about their companies. Our group knew that our company would be Digi People Oy. We heard many other interesting presentations from different companies. There were representatives of lacy box, urakkamaailma.fi, seniori365, celectus etc. Pekka Tuominen is Digi People Oy's CEO. He was presented to us and he is like project manager to our group. Last post i told that i am so excited because our group got Digi People Oy to our company.
Pekka Tuominen from Digi Peoples pic: Faysal Hasan
Digi People Studio is a company that makes promotional videos to other companies for their products. DPS is the best company which we can get. Our group love to make videos and even so it takes so much time we want to do it. That's why it's so brilliant that we get company like that because now we are going to learn more about planning videos and how to make them.
After Mondays lecture our group and other group met Pekka Tuominen in Ulappa meeting room. Pekka told us what we are going to do in this spring with him.At first we have to choose between three companies that which one we would like to make promotional video. After that we send our plan to Pekka and then he chooses one company of those three. Then we make a synopsis to that company and then we hope that our advertisement go through. The best thing about that is if our plan is good and our decided company approves it, it may be implemented in the correct advertisement. We are doing to do our best and hope it is enough.
A road trip
On Tuesday we did all our tasks and then we thought about what we are going to do on Wednesday. So FTS13 left for a road trip to Porvoo. We drove to Porvoo and we visited in brungerg, that is the candy factory. We also visited in Peten koiratarvike shop. It is good for the team spirit to do the someting liberating.
Thursday
On Thursday we had a short day at school. Only two hours. At the first hour we had guest lecturer Jyri Rasinmäki from Vapamedia. His lecture was about problem solving. His style to speak was inspirational and so interesting. He had so much good points. One of good points was; Intuition= knowledge + reaction + social intelligence. You can find a picture under.
After Jyris lecture about problem solving we had short presentations on every groups companies and what we have to do in the future. Surprise that our team made a video again. It was only about 2min but we liked it. Here you can see it.
This digital marketing course started after summer vacation. Time flows so fast because we have had so much fun. Next week we get our companies. I expect a lot of it when we will begin to work with them. I have heard that we will got company named Digi peoples. But I don't tell yet more about it. You will hear about our company and our week in next post. :)
Team FTS13 working
We had again guest lecturer on Monday. His name was Tomasz Odrobinski. He told us about his jobs and what he has done retrace. I think that his lecture was useful to students who work with Tomaszs company. Interesting and new stuff what he told was Google AdWords. I have never heard about it. Google AdWords is free and you can advertise your company. You just have to pay if you get customers with it.
Picture from Google
In this week we all had to make a presentations and teach other groups. We decided make it of video marketing. Our choice was the best to our group because we have made a new video every week. we wanted to make a very good video. We started planning it on Monday and we made it from Tuesday to Wednesday. The video had to be ready on Wednesday but we were not ready yet so we had to ask more time to do it. Hopefully we get more time and we get it ready on Thursday. I am so proud of my team. Go FTS13! We get also new teammate Ria. She was in our team in last project. We should take new group photos. There is a link to our video: http://prezi.com/wjvw_dd-g3xf/?utm_campaign=share&utm_medium=copy&rc=ex0share
Other groups made presentations about their projects, how to make good blog, how to make LinkedIn and growth hacking. Useful presentations were LinkedIn and about blogs. I learned thinks what i didn't know before. -Nelli
